High / unrealistic sales expectations

Submitted by Anonymous (not verified)
in

Hi All

My wife started is a sales role with her company, a couple of years back, and has grown her business well over 70% on top of what was expected.

The issue has now come up for 2013 where they have set her budgets almost 40% higher than this again.  Hate to be negative, Its basically not achievable

I know if you dont stretch then you dont grow, but (and theres that word "but") if you cant see a way to meet your targets, then no commission, no job satisfaction

I guess this is that EU Stress..... or maybe Dis Stress... not sure

I am assuming others have been in this situation, I would appreciate your thoughts on what to do next.

Stephen

Submitted by Glenn Ross on Wednesday January 23rd, 2013 8:59 am

I have seen instances where inexperienced  or self serving managers set goals for their directs that were unrealistic, in a few cases doing this deliberately in order to make themselves look better. In several of those cases wises heads prevailed.
I have also seen instances where people wanted an easier row to hoe and rebelled at goals that were perfectly challenging, yet attainable.
In each case, I would want some data behind the numbers. How was this increase determined? Are there external factors such as the economy improving that played a role? Are there internal factors such as new products or strategies that will assist?
If your wife can pull together these numbers and if the timing is still right, she might be able to appeal. Without that data, I don't think it's possible. Of course, even with the data it may be too late. In that case, perhaps the goals can be revisited during a mid-year review.

Submitted by David Cybuck on Wednesday January 23rd, 2013 9:48 am

Here is a chance to grow...personally and as a business.  If you think you're going to keep doing sales and get these results then you're toast!  Stop doing just sales.  This will take relationships with R&D to find a market for projects they're working on, programs with marketing to get new customers, and new internal alliances so when its time to sell across different offerings she can get some wins for different groups. 
So, yeah, if she was building relationships while getting 1.7times sales budget, then this is no problem.  She's not going to get 100% of the credit, but this is a goal that will require her to work on a higher level and show the right end results.
If she didn't build relationships and was a one woman sales team, beating everyone down...taking all the credit for the 70% over budget increases you claim...she's proper screwed!
Work those relationships, visualize the target and then work backwards...
RC
 

Submitted by Steve Parkins on Wednesday January 23rd, 2013 3:13 pm

 No more than before

Submitted by Steve Parkins on Wednesday January 23rd, 2013 3:20 pm

EU Stress it is then.
Thank you for your advice, I will talk to her
Stephen

Submitted by Steve Parkins on Wednesday January 23rd, 2013 3:22 pm

 HI Glenn, it is probably too late.   I think the idea of revisiting mid year if its not going to plan i a good one