Why is the 'i' in DISC lowercase?

Submitted by Nicholas Barry
in
Career Management

This is a bit of a frivolous question, but I've always been curious - why is the 'i' in DISC lowercase? I could understand having the less assertive profiles lowercase (DIsc), but I can't figure out why Influence is lowercase.

Nicholas Barry
Executive Director for Davis Dollars Community Currency
District Representative for Senator Darrell Steinberg

Submitted by Matt Palmer on Wednesday October 10th, 2012 4:30 pm

To remind the high-'I's of the world that it's not all about them.  (grin)